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Carry Your Future

Blue Marble

Orca Black & White

Lavender

We turn waste into worthy

"Made for earth and those who are ready to stand up for it"

Limited Early Bird Offer

Launch is coming. Lock in 30% off now.

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50+ people already on the waitlist

A closer look at Turtle

Every detail is designed with purpose. The hard shell isn't just about protection — it's a flat canvas for personalization with stickers, and your own creative expression.

  • Hard shell from 100% recycled post-consumer plastic
  • Water-resistant exterior for all-weather carry
  • Flat surface for stickers and personalization
  • Unique one-of-a-kind color patterns
  • Lightweight at just 2 — 2.2 lbs total
  • Built for daily commuting and laptop protection
COMING UP SOON

What makes the Turtle different

  • Real protection, inside and out


    Turtle backpack is engineered to shield electronics against sudden impacts, featuring durable construction like no others.

  • A bag that feels like you

    Just like YOU, no two Turtle backpacks are the same. Each one carries its own color pattern and story through injection molding. Your style, not someone else's idea of sustainability.

  • Buy once, feel good longer

    Durable by design, the Turtle lasts for years, not seasons. That means fewer replacements. Plastic that was expected to be in the environment for years, it is now in your hands. Purchase you can feel proud of every single day.

  • Proof that doing good can look good

    Forget dull eco gear. The Turtle brings energy, color, and confidence back to sustainability. It's the backpack for people who care deeply and want to look good while doing good.

  • Part of something bigger

    Every Turtle keeps up to 500 grams of plastic out of landfills and oceans. It's about building a community that collects, cleans, and reimagines recycling together.

  • Post-consumer, not post-truth

    Our material comes from real household plastic waste — the stuff you'd throw away. No greenwashing, no vague claims. Just honest recycling turned into something beautiful.

COMING UP SOON

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  • ♻

    100% recycled plastic hard shell

  • 🛡

    Designed for durability and daily protection

  • 🎨

    Each pattern one-of-a-kind

  • 💧

    Water-resistant and stands on its own

  • ♾

    Built to last, not to landfill

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  • Collect

    Post-consumer plastic is gathered from households — shampoo bottles, laundry containers, lotion tubes — the stuff sitting in your bin right now.

  • Sort & Clean

    Material is sorted by plastic type, washed, and stripped of labels. All by hand. Only the cleanest post-consumer plastic makes the cut.

  • Transform

    Plastic is shredded, melted, and pressed into strong, colorful hard shell. Every batch creates a one-of-a-kind pattern — no two are the same.

  • Protect

    Plastic is injection molding into Turtle's iconic hard shell, assembled into a durable backpack built for daily life — and daily impact.

The man and the mission

Behind Tierra Mission

Supply chain guy turned sustainability rebel

Started by Brigam — a Tesla supply chain pro who had a mid-career "we need to fix this planet" moment. Tierra exists because someone had to prove sustainability doesn't have to be ugly or boring.

The truth? Working with recycled materials is a pain. Extra steps. Extra costs. Extra headaches. Most brands take one look and nope out.

Tierra takes a different approach: we make Turtle backpacks that are stylish, sustainable, and authentically unique. No compromises on function. No sacrificing style.

Less trash in landfills. More turtles on backs. That's the mission.

COMING UP SOON

  • 500g

    of plastic diverted from landfills per backpack

  • 100+

    early supporters already on the waitlist

  • 100%

    recycled post-consumer household plastic

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